Client Referral Request Templates
Referrals are the highest-quality leads you can get. A happy client introducing you is worth 10 cold emails. Here's how to ask.
๐ง The Direct Referral Ask
Subject: Quick question โ know anyone who needs [service]?
Hi [Client Name],
I'm so glad we were able to [result from project]. Your [specific thing] was a great project to work on.
I'm currently looking to take on [X] more clients in the [timeframe]. Do you know anyone who might need [service]?
I'm happy to offer them the same quality of work we delivered for you. If someone comes to mind, I'd really appreciate the introduction.
Thanks so much!
Best regards,
[Your Name]
๐ง The Incentive-Based Referral
Subject: Referral bonus โ $500 for every new client
Hi [Client Name],
I'm excited to share that I've launched a referral program for past clients like you.
For every new client you refer who books a project, I'll send you a $500 thank-you bonus after their first payment.
There's no limit โ refer 3 clients, get $1,500. And of course, the new client gets priority scheduling and my full attention.
Know anyone who might benefit from [service]? Just reply with their name or make an intro.
Thanks for being such a great client!
Best regards,
[Your Name]
๐ง The LinkedIn Introduction
Subject: LinkedIn intro request
Hi [Client Name],
I'm expanding my client base and looking for companies in [industry/niche] who need [service].
Would you be comfortable making a LinkedIn introduction to anyone in your network who might need help? I promise to make you look good by delivering excellent work.
Happy to send you a blurb you can copy/paste if that makes it easier.
Thanks so much!
Best regards,
[Your Name]
๐ง The Post-Project Referral
Subject: Thanks for the project โ one last question
Hi [Client Name],
[Project Name] is complete and I'm so happy with how it turned out. I hope you're seeing [specific result] already.
One last question: do you know anyone in your network who might benefit from similar work? A warm introduction from you would mean the world.
If someone comes to mind, just reply with their email and I'll reach out. No pressure at all โ I appreciate you either way!
Best regards,
[Your Name]
Built by a freelancer who gets 60% of new clients from referrals. These templates work. Open source on GitHub.